Centre of Excellence (COE)
Incubated consumer brands
Physical hardware, consumer tech, and FMCG sub-brands operating under the iViRTH incubation umbrella — each one a commercial expression of a deeper research framework.
InfiniOX
Deeptech & Hardware
The hardware and IoT innovation brand — co-developer of the AI Smart Solar Bench and the wider device pipeline.
SwadYUM
Consumer F&B
Consumer packaged food & beverage brand, including herbal wellness beverages integrated with the Smart Beverage Dispenser.
MTRX
Branding & Marketing
MTRX combines Identity Engineering via the Helix Engine with Predictive Telemetry via ViSE to build living digital twins, responsive visual sigils, and high-velocity growth loops for forward-thinking brands.
KinetiQ
Sports & Fitness
Sports, games and fitness technology brand bringing ViSE-style telemetry to physical wellbeing.
ArthAxis
Architecture & Planning
Architectural planning, spatial design, and Creative Commons brand — the physical-realm expression of the ArthAxis framework.
Interested in incubation?
iViRTH runs a PlugNPlay incubation program for founders taking a research framework to enterprise value — through the Centre of Excellence behind these very brands.